Cover Story

An Incredible Success Story

Saul Sacks and Dan Jankelow, owners of Canada’s famously successful Incredible Novelties, get a kick out of making people laugh. They are outgoing, fun and energetic individuals who love to have a great time and are always the ones to spice up a party and make it incredible. It’s no wonder that they have taken that savoir-faire and business sense and turned it into a booming business that just keeps on making noise.

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Feature Stories

An Incredible Success Story
by Stacy Wyatt

Saul Sacks and Dan Jankelow, owners of Canada’s famously successful Incredible Novelties, get a kick out of making people laugh. They are outgoing, fun and energetic individuals who love to have a great time and are always the ones to spice up a party and make it incredible. It’s no wonder that they have taken that savoir-faire and business sense and turned it into a booming business that just keeps on making noise.

The duo began in the special events industry 12 years ago. Like many young men in Toronto’s entertainment scene they worked as disc jockeys, providing services for a variety of special occasions and events. This must be where they got those polished moves. making noise.

As entertainers and disc jockeys, partners Dan and Saul realized that clients were purchasing incorrect amounts of products and always the same items. They felt they could offer better, faster and more effective service to those clients with a few small changes in the way business was being done. This was the beginning of Incredible Novelties Inc. a company specializing in party favors, customized gifts and promotional items. The company carries the everyday party products such as leis, glow, led and boas, as well as introducing new, creative and exclusive ideas such as candy limbo sticks, flameless candles, wireless colour changing cubes, light up trays, shag hats and many more cool items. However, it’s not all just tchotchkes and candy. Not even close. They can customize over a million products, such as poker chips, cards, light up fans, glassware, glow products, gift bags, tents, candy and more. Their ideas for promotional items and interesting gifts are incredibly creative and they just keep on coming up with more.

The secret to their success? Besides being two very kind, attractive young men dealing in a world of mostly female event planners, the boys at Incredible Novelties Inc. work with their clients, focusing on the idea and theme of the event to come up with creative and original ideas, which tie it all together. They have created a concept of how novelty and customized products are creatively used at an event in the special events market, working with décor companies, event planners, entertainment companies, caterers and more.

The two agree that the biggest challenge in building their company has been opening people’s minds to the different uses of novelties in different settings and then finding the hard to discover items and the new, creative products which makes Incredible Novelties Inc. stand out and be #1 in their field.

Incredible Novelties Inc. provides the latest innovative novelty and promotional items at incredible prices. They have an extensive product line that is constantly growing and if you need something they don't have, they’ll find it for you.

To contact Incredible Novelties, Canada's first novelty consulting company, you can email them through the form on their website (www.incrediblenovelties.com) or call toll free: 1-888-251-9079.
Fax: 905-881-9343
Incredible Novelties Inc.
155 West Beaver Creek Rd, Unit 9
Richmond Hill, ON L4B 1E1

11 Things Not to Do the First Week on Your New Job
by Susan Dunn

ACCORDING TO DANIEL GOLEMAN, AUTHOR OF "Emotional Intelligence", the hardest thing kids must do is break into an already-formed play group. In adult life, that's starting a new job.

We are intensely territorial at heart. Our reptilian brains are keyed to be suspicious of "intruders," and to fear what we don't know. Your first few days in a new job, you're being scrutinized under a microscope and are only tentatively welcome. Use your Emotional Intelligence to survive the first 100 hours! Here are 11 things NOT to do.

#1: Don't FORGET PEOPLE'S NAMES.
If you do nothing else, remember people's names. When introduced, wait expectantly for a cue. If they stick out their hand, shake it. If they don't, just smile and say the usual.

#2: Don't MOVE IN TOO FAST.
Take it easy bringing your "things" to the office. Save the photos and personal items for a while. Place your yogurt discretely at the back of the refrigerator. Don't grab any old cup from the coffee room, or start making the coffee until you see how it's done. It's a reptilian, territorial thing. You're moving into THEIR turf.

#3: Don't TALK TOO MUCH, REVEAL TOO MUCH, OR EXPRESS UNNECESSARY FEELINGS OR OPINIONS.
Keep your conversation light, neutral, and just enough to be friendly. Sure as you get loose, you'll step on someone's toes. You don't know yet who just got divorced, who's married to an Italian, and who's opposed to daycare. As soon as you say, "Well personally I hate..." the next person who comes in will have that, do that, like that, or live there. Use "neutral" language and tone of voice, like the anchor people do. Avoid any slang or colloquialisms in this new country. Use the ‘King's English’ - the english you learned in school.

#4: Don't ASSUME ANYTHING.
Maybe everyone leaves at 5:31 on the dot; maybe they don't. Keep a low profile and pay attention to what others are doing. You're moving into an established culture and they have a set way of doings things whether they're mindful of it or not. You want to fit in, not stand out. Remember the saying, "When in Rome, do as the Romans do."

#5: Don't OVERDO IT. That THREATENS PEOPLE.
Save the designer stuff and status symbols. Appearing "better than," in any way, will backfire on you later. If you drive a brand new expensive something or other, park at the back of the lot, and don't advertise it. If you just got back from a barefoot cruise, or just bought a new home, save it for later. You don't know the circumstances of those around you. The person you're telling may have just filed bankruptcy. And speaking of parking ... one first day on a job, with uncanny bad form, I actually managed to park in the boss' unmarked, but definitely claimed, parking place. "How lucky," I thought. "I can park right in front of the door."

#6: Don't VOLUNTEER.
They don't trust you yet. "Get" that. Don't volunteer to make the coffee or make the nightly run to FedEx. You could poison them. You might never make it to the FedEx office. (I am not kidding.)

#7: Don't MAKE IT TOO HARD, OR TOO EASY.
Pace your initial tasks. If you start out blazing, you'll be held to that pace forever, or you may threaten others who do what you do. If you go too slow, you might not be there long. It's a marathon, not a sprint.

#8: Don't SAY 'NO'.
If you're asked to join them for lunch, pitch in for a baby shower gift, "grab the phone," or do a task for someone, say "yes." If something goes against the grain (and there's always one person in an office who tries to make life hell for the new guy it seems), file it for later. First you need to find out how disputes are handled. The good manager, the one with the high EQ who knows people, and knows HER people, will tell you, "If so-and-so gives you any trouble, just be nice. Then come tell me and I'll take care of it." The inept manager won't know, or isn't willing to deal with it, and you'll have to figure it out for yourself. How do you do this? By having your antennae out. Observe and process.

EXCEPTION: Occasionally in an office you're ignored for the first few weeks, except by the loser, who will ask you to join him or her for lunch, trying to build an alliance. In that case, you come up with an excuse ("Sorry, gotta run to the bank at noon.")

#9: Don't CRITIQUE, CRITICIZE, or APPEAR TO BE COMPLAINING.
You'll notice things that could be done differently and better, but if you speak at this point it will sound like complaining or criticizing. If it's too hot or too cold, for instance, wait it out. The "new kid on the block" isn't entitled to anything. You can straighten the place out later.

#10: Don't VIOLATE PACK BEHAVIOR.
You watch the Discovery Channel, don’t you? Well, picture the troop of monkeys, i.e., if you’re not the alpha male, you’re just one of the pack, so start grinning and grooming the others.

#11: Don’t UNDERESTIMATE THE EFFECT OF INITIAL CONDITIONS.
In physics it’s called “sensitive initial conditions.” It means the way “it” (any system) begins makes a huge and permanent difference. Think of what you say and do as being broadcast with a loudspeaker into a cavern which will reverberate and echo for months. There’s no such thing as an “innocent comment” when you’re new, and if you show up in a bright print dress when everyone else is in neutral and pants, you’ll reinvent the term “sticking out like a sore thumb.” The onus (hard work) is on you. They will be adjusting to you. You must adapt to them, a far stronger concept. When in doubt, get coaching! You want to get off to a good start.

The Queen's Visit
featuring Ken Kristoffersen

Ken Kristoffersen takes on the challenge of people and protocol.

HER MAJESTY, QUEEN ELIZABETH II and His Royal Highness the Duke of Edinburgh visited the City of Calgary on Wednesday, May 25th as part of Alberta’s Centennial Celebration. Ken Kristoffersen CEO of XV Events, current Canadian Event Producer of the Year (Star Awards), and Carter McCrae events were hired to assist the Protocol Committee at the City of Calgary for the Queens Royal Visit. To be asked to work on such a high profile event is quite an honour for both companies. It offered them a chance to be exposed to Protocol departments from the Municipal, Provincial and Federal Governments, as well as, Buckingham Palace. Having, always thrived on logistical challenges, this became a unique experience that tested everyone on the team as they coordinated all the diverse requirements from the different government levels. Canadian Event Perspective Magazine sat down with Ken Kristofferson to talk about the project and what he learned from it. It is an interesting event, one that many of us never have a chance to do and it truly provides a challenging diversion from the normal everyday gala production.

CEP: What exactly was your role?

KK: I was responsible for 2 two areas. Firstly, to determine who would be presented to Her Majesty and His Royal Highness on their departure from the Calgary celebrations. This included a selection process from hundreds of entertainers and then their subsequent protocol training regarding how to present themselves to Her Majesty. Secondly, and definitely the most challenging role was the development of the entire Sequence of Events. This involved many meetings to coordinate the movement of Her Majesty and His Royal Highness, the Governor General, the Prime Minister, the Lieutenant Governor of Alberta, The Premier of Alberta, Members of the Executive Council, Members of the Legislative Assembly of Alberta, Members of City Council and His Worship Mayor Bronconnier. I was to ensure that everyone was in the right place at the right time. This Sequence of Events went through 8 drafts before all levels of government approved of everyone’s movement. I also acted as a consultant in other areas including stage development and stage management and had the pleasure of using Aimee Barnabee as my floor director for the formal program. Carter McCrae coordinated the pageantry section of the Protocol including the sourcing and coordination of hundreds of students to greet Her Majesty, as well as the set-up/production schedule of the formal program areas.

CEP: What did you learn from this event?

KK: I had no idea that different levels of government took precedence, depending on the movements of Her Majesty. It was quite a challenge determining whose jurisdiction Her Majesty was part of as each level of government had a different set of protocol standards. It became irrelevant, how many times the City of Calgary team and the official party’s from the different levels of government rehearsed. When it came time to execute - some of the officials did their own thing and we just had to go with the flow. This really reinforced for me the difference between being committed to an outcome and attached to an outcome.

CEP: Has the experience influenced anything you will do on of future events you do?

KK: Yes, although I already had a reputation for attention to detail it has just taken it to a completely higher level. Hopefully this will lead me into more protocol work. While it was challenging to learn all of the different areas it was definitely rewarding on the final day. As a result my team was asked to organize a state level dinner for a Chinese contingent that was flying into Calgary only four days after the Royal Visit.

CEP: What was the best and worst part of this experience?

KK: The best part of this experience was being part of the team that worked so hard to make this an amazing celebration for the City of Calgary. Everyone was so dedicated to the final outcome and working with a team where everyone gave it their all was a great experience. The worst part was waiting while the different levels of government reviewed documents. The absolute worst part was the red carpet. My counterpart Janet at the City of Calgary had the unpleasant task of sourcing enough red carpet to cover the stairs in the Saddledome, as well as the entire entry way for Her Majesty’s visit. That was a big enough challenge, but trying to keep the red carpet free of the smallest piece of lint was a challenge for all of us.

For those who are unaware, protocol is the official procedure or systems of rules governing diplomatic occasions. All the levels of government and Buckingham Palace have completely different Protocol rules and criteria. Finding a balance so that everyone was happy was very challenging for the City of Calgary’s Protocol committee.

30 Tips for Keeping Meeting Expenses to a Minimum
by Susan Friedmann, CSP

Money makes the world go around. When it comes to meeting planning, money can probably get you whatever you want. However, few event planners have the luxury of an unlimited budget. Your boss may like to drink champagne on a beer budget, in other words, caution you to spend less, but expect miracles at the same time. Preparing and managing a realistic budget is serious business, but to score “big boss” points you also need to be a savvy negotiator and cost-cutting specialist. To help you on your way, here are 30 tips in a variety of different areas to keep your meeting expenses at a minimum without losing the quality.

1.) Keep your budget flexible. Be prepared to build in a contingency of 10 percent into your total budget to take care of any unexpected expenses and emergencies. Unforeseen or overlooked costs such as, overtime, overnight mailings, phone and computer hookups or speaker substitutions could skyrocket your budget.

2.) Check all invoices. Question anything on your invoices that doesn’t compute against the written quotation. Scrutinize your hotel/facility and food and beverage invoices while on-site. Ironing out discrepancies in person is much easier than over the phone.

3.) Limit authorization. Only a select few should have the authority to charge items to your master account at the hotel. Make sure the hotel has a list of these people and refuse to pay for charges signed by unauthorized personnel.

4.) Review accounts daily. To avoid any major surprises or heart failures when you see the final bill, review your accounts with the facility on a daily basis. It’s easier to spot errors or make necessary changes if costs are escalating in certain areas.

5.) Schedule during low-usage times. If you have the flexibility, consider scheduling your meetings during low seasons or days of the week when the facility is less busy. Booking near holidays such as Easter, Memorial Day and Labor Day might definitely be to your advantage.

6.) Ask for the best rates. Do your research. Check out the rack rates, corporate rates, AAA discounts and so on and compare them to the group rates you’re being offered. Call the toll-free reservation desk for information.

7.) Confirm and reconfirm your dates and event details. Overlooking a detail may cost you big bucks.

8.) Request a discount for on-site payments. When the facility doesn’t have to wait for payment because you arrange to pay immediately after the event or as the meeting is ending, they may well be open to a discount for prompt payment.

9.) Be conservative with room blocks. With more and more guests using discounted hotel sites for room bookings, attrition on unused rooms can get very expensive.

10.) Negotiate comp rooms. As part of your discussions with hotel management, negotiate comp or discounted rooms for speakers, staffs and/or upgrades for VIPs.

11.) Understand your cancellation clause. Don’t sign anything you’re not completely happy with. Be certain that your cancellation clause is reciprocal, so that both parties get the option to back out of the contract before a specified date, in case of any changes to the original agreement.

12.) Negotiate set prices. To help with your budgeting, arrange to pay a specified amount on food and beverages during your entire event, rather than a rate per person, per function.

13.) Consult a tax attorney. Investigate tax laws for your business location and the event location. You may be eligible for tax breaks that you’re not claiming.

14.) Keep room setup simple. Wherever possible use theater style (where only chairs are used) as it is less labor-intensive than classroom-style (which includes both table and chairs), thus lowering setup costs. Also, plan to keep setups the same from day to day.

15.) Check into other groups. Find out about groups holding their meeting prior to and after yours and discuss staging needs. You may find that you can save on setup and teardown if you all have the same or very similar requirements.

16.) Investigate sponsorship opportunities. Find sponsors to cover as many of your program expenses as possible, especially speaker fees, audiovisual equipment and special meal functions.

17.) Investigate grants. Although it might be a timeconsuming exercise, you might look into specific federal, state, local or corporate grants that might be available for holding your meeting.

18.) on speaker expenses, consider using industry experts whose companies often pay expenses. Alternatively, use local speakers where appropriate to save on travel expenses. However, check how good they are before hiring them. You may end up with a dud.

19.) Avoid renting unnecessary equipment. Double check speaker needs for audiovisual equipment, to avoid renting unnecessary items.

20.) Keep signage simple and reusable. Consider investing in a laminating machine to make your own signs.

21.) Discuss economical audiovisual setups. Limit the number of microphones needed. Check if the hotel supplies a complimentary microphone in each meeting room. Skirt a cocktail table instead of renting special carts for A/V equipment.

22.) Use outside suppliers. Look outside the hotel for possible audiovisual suppliers whose prices may be more competitive than those inhouse. However, the hotel may match the other supplier’s prices, if asked.

23.) Save on transportation. Use airport shuttles instead of taxis. If you have a sizeable group attending your event, negotiate special discounts with the shuttle bus company. Alternatively, check if the local taxicab company can provide discount coupons.

24.) Arrange for one room. For smaller committee meetings that may be held during a larger conference, arrange for a buffet luncheon to be held in the same room as the meeting to save on rent for a separate room.

25.) Paying for food or beverages based on consumption.

26.) Minimize portions. Serve mini-Danishes, muffins and doughnuts, or cut larger servings in half. Many people (especially women and dieters) only want half. Alternatively, serve a continental breakfast instead of a full breakfast buffet.

27.) Opt for fewer choices. When it comes to hors d’oeuvres, go for fewer choices in larger quantities rather than a large selection in smaller quantities. Remember to avoid the shrimp. People inhale it. There’s never enough.

28.) Check for dead stock. Check if the hotel has dead stock wine available (such as wine that in no longer on the wine list). You may be able to negotiate a great price for some really good quality wine.

29.) Store opened bottles. Find out if the hotel can store opened bottles of liquor from one reception and use them for another reception during the same conference.

30.) Open bottles as needed. As the banquet captain to open wine bottles only as needed. You pay for every bottle that’s been uncorked.

Bonus tip: Avoid salty foods during receptions, as it encourages people to drink more.

The Merritt Mountain Music Festival

The Merritt Mountain Music Festival shattered all attendance records with an estimated 148,000 people enjoying the outstanding line-up of entertainment throughout the 6 day event. The festivities began on a Tuesday in The Beverage Garden and continued throughout the following weekend with a mix of music from tribute bands such as Fleetwood Mac, CCR, Dolly Parton and Kenny Rogers, to country rock favorites such as The Brent Lee Band,Trama and McQueen. March Hare provided the musical backdrop on The Little Big Stage as many up and coming performers showcased their talents before the headliners took the stage. The on-site daily activities provided entertainment for the patrons as they took part in the daily scavenger hunt, logging sport exhibitions, firework displays and a variety of food, merchandise and concessions.

The crowds started gathering a week and a half prior to the opening of the festival and when Thursday’s Mainstage talent hit the stage, they were ready to rock the mountain. The Sabir Sisters, Lynn Taylor Donovan, Australia’s Adam Harvey got the crowds going and our homegrown favorites, Sean Hogan, Kenny Hess, Ken McCoy and Rick Tippe played the night away with energetic and solid performances. The very personable Chely Wright shared her own personal stories with the crowds and put on a great show.

With the announcement of Tim McGraw headlining the festival on Friday, Canada’s largest country music festival just got bigger. Thousands of campers who lined up for miles to get into the show. For the first time in Mountainfest history, the Friday show reached the single day capacity limit and was declared sold out. Bobbi Smith, Melanie Lane, Doc Walker introduced new material and gave great performances. Canadian country cowboy singer and second place Nashville Star winner, George Canyon, breezed through his set of cool country songs and The Nitty Gritty Dirt Band covered their classic hits as the crowds sang along to the many favorites such as “Fishing In The Dark.” By the time Tim McGraw was on site, the crowds were pouring in and ready for the much anticipated show.

Saturday arrived with fervor. The crowds were welcomed to performances by the blazing roots-country sound of Corb Lund Band, Neal McCoy the quintessential artist who never disappoints a crowd and put on one of the best performances of the weekend and hot new favorite Sugarland. Paul Brandt mesmerized the crowd with his vocal prowess and string of hits. Lonestar shone brightly and shared their love of music and songs with the crowd who just gravitated to their performance and sang along to every radio favorite such as “Amazed,” “Front Porch Looking In” and I’m Already There.” The Gospel Connection brought us a little closer to heaven on Sunday morning with their moving tribute. The Higgins and Jess Lee provided country rock and rich harmonies and Brad Johner and Diane Chase enchanted the crowd. Legendary Ian Tyson honored us with his presence and classic songwriting such as “Four Strong Winds” and Mel Tillis closed the show with traditional down home country.

Maximize Event ROI with a Digital Video Highlights Reel
by Ann Rebentisch

Why digital video?

With economic concerns still cramping the quantity and scale of meetings and events, what better to time to introduce a technology and get more mileage out of them. For around $1500, you can add huge marketing value to your event with a living, breathing, downloadable replica on digital video. A DV highlights reel can be:

  • Posted on a company’s website to show potential clients what makes their product and/or customer service so special.
  • E-mailed with personal remarks from the host to attendees within a week of the event. This unique follow-up adds positive reinforcement to their experience.

People love to see themselves or others they know on camera and pay rapt attention to such opportunities.

Although digital video is “better, faster, cheaper” and more versatile than its analog counterpart, it’s still relatively novel and underutilized.

Playing back a digital video:

Audiences need a “player” such as RealNetworks or Windows Media to view web-delivered videos. Newer computers are generally equipped with these, but free versions are easily obtained and downloaded. For the convenience of viewers, include a link such as www.realnetworks.com with all references to the highlights reel.

Distributing a DV:

E-mail as attachment: A two-minute DV will have a file size of about 6 megabytes, no problem for recipients with broadband internet access. However, those using a dial-up modem (such as those traveling) may object to the download time for this size document. Sending the DV as a file ensures that recipients will always have access to it, whether they are online or not.

Send an e-mail with a link: The highlights reel may be posted on a special Customers Only page on the host company’s website. That unique URL can be e-mailed as a link within a follow up message. When a DV is viewed from a website, it does not download to the user’s computer. Instead, the media is “streamed” and merely passes through the player. Keep in mind: Viewers access the web at different speeds. To ensure the best clarity for each viewer, offer streaming media in:

  • 56k for dial up connections
  • 144k DSL and
  • 350k cable modem

Include a brief explanation about playback software with a link to www.realnetworks.com Post a general website version under News, Events, or Customer Service. Include playback options as above.

Steps to creating a good Highlights Reel

Sketch out a storyboard of anticipated visual highlights.
To explain the storyboarding process we use as an example an actual 3 day client conference for Mindport, a broadband technology company, for which a digital video was made. Since English was a secondary language for many conference attendees, this mostly non-verbal recap was especially appreciated. For this conference the storyboard included striking visuals such as:

  • Marina-side reception
  • Fleet of 26 red pedicabs, arriving in serpentine formation to pick up attendees
  • With attendees on board, enroute to boat
  • Footage from rider’s perspective in backseat
  • Dinner cruise
  • Welcome aboard
  • Craps tables in action
  • Marilyn Monroe impersonator boarding midcruise and interacting with attendees the rest of the evening
  • Presenters and attendees (a quick montage of stills works well)
  • Social conversations
  • Attendee participation and interactions
  • Listening & asking questions
  • Group table discussions
  • Presentations and materials
  • Wide angle of room set
  • Close-ups of each presenter

Set shooting schedule:
Videographers generally charge a day rate, so choose the best time frame during which to capture the storyboard items. The Mindport User Conference ran 2.5 days, but shooting was confined to the reception on night one through the dinner cruise on night two (1.5 days).

Scripted on-camera remarks from company spokesperson should include:
For website or public access:

  • Explanation of event

For special Attendee versions (to e-mail and post on Customer Only website page):

  • Welcome and explanation of event
  • Review of goals achieved
  • Thanks for participation

Choose a vendor:
Digital video for the web is very specialized. Items to consider are:

  • The “small screen” restricts frame composition and camera movement
  • Subtitling to indicate speaker names, etc. is illegible; however auxiliary information may be provided on a web page
  • A one-person crew can direct, interview, shoot and edit the piece

Within one week of the shoot you should:

  • Receive a rough cut (by e-mail)
  • Get through several rounds of edits with input from you (the producer) and colleagues you choose to include.
  • Add a sound track


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