When LEGOLAND® California wanted to bring characters from its new Knights' Kingdom toy product and themed attraction to life, they turned to PRP, the live entertainment specialists. PRP, who has worked with LEGOLAND on seven other shows, including the extremely popular LEGOLAND Sports Jam, was thrilled to animate the medieval Knights' Kingdom product line with a live theatrical show, "Knights' Challenge: By the Code We Serve."

PRP collaborated with LEGOLAND to bring to life the Knights' Kingdom legend, a classic action and adventure story with a magical twist. The success of "Knights' Challenge" depends upon audience interaction and participation, where the audience cooperates and competes to determine the outcome of the final challenge. All knight challenges are presented in a non-violent manner, allowing children of all ages to enjoy the theatrics. Volunteers are chosen from the audience to perform in the show and defend their honor against the Dark Knight. Extensive audience participation makes each show unique while a post-show meet and greet experience allows park guests to discover and explore the Knights' Kingdom products.

"Bringing a character or product to life can really engage a child's imagination," said Patrick Roberge, president of PRP Inc. "When children interact with their favorite toy or cartoon character, they create a personal relationship with that brand. A theatrical imagining of a character or product line is a dynamic experience for the audiences, and can have a very positive effect on sales and marketing efforts."

"Our goal is to not only provide an opportunity for guests to play with LEGO® products, but create a learning experience as we promote the LEGO values in our stories and shows," said President and General Manager of LEGOLAND, John Jakobsen. "Our live shows positively embody the LEGO brand and products, and we are pleased to work with PRP again to create a dynamic, evolving theatrical experience for guests of all ages."

About LEGOLAND
LEGOLAND California is a 128-acre family theme park dedicated to families with children between the ages of 2 and 12. Just like with LEGO toys, kids are the ones who make things happen at the Park. They drive, pedal, squirt, climb, jump, stomp, slide, steer, pull, click, push, gallop, laugh, build and program their way through more than 50 rides and attractions. There are only three other LEGOLAND parks in the world -- LEGOLAND® Billund in Denmark, LEGOLAND® Windsor outside of London and LEGOLAND® Deutschland near Günzburg, Germany. For the most current information, log on to www.LEGOLAND.com or call 760-918-LEGO.

About PRP
PRP Inc. is an award-winning leader in creative entertainment solutions and show production. PRP is the creative consultant of choice for an international client base, producing unique special events and experiences that captivate audiences, and get results. Please visit PRP at www.prpconnect.com.

For more information, please contact:
Pamela L. Smith
T: 604-787-8872
E: Pamela@prpconnect.com or elevatedcomm@shaw.ca