theadlibgroup, a full-service Toronto marketing agency, celebrates the official launch of their new public relations department. The partners, who attribute their 20-years of success to their unbound ambition to create, are thrilled to provide another communication avenue for their clients.

"We have recognized the potential to inject PR into our marketing mix for awhile" says Toni Abramson, partner of theadlibgroup. "Reviewing some of our case studies, we realized we already use these tactics to enhance our chosen marketing approach…but in our own, unconventional way. We have seen the incredible results PR can produce. We now have the in-house capabilities to offer it on a competitive level"

Adding PR, as a separate service and as an aspect of a comprehensive marketing campaign, provides supervision of a client's work that surpasses typical agencies. The integrated environment confirms a client's brand is being completely managed through the perspective of advertising, marketing, and public relations. The combination of the three outlooks develops extraordinary concepts to deliver images/messages that cause powerful media reactions.

Marlin Keranen, General Manager of the Holiday Inn On King, immediately identified the benefit to the hotel's marketing and PR being managed by the same company. "I find the consistency of a project being described to reporters by the same people who created it an appealing service. Our "Lunch and Swim" program was entirely implemented through adlib's creative, strategic and communication teams. The enormous success the program garnered proves that theadlibgroup's one-source method is ideal."

The partners and clients of theadlibgroup are excited about the expansion of service and are eager to see how the company philosophy to shatter convention will shake up the PR sector today.

For more information on theadlibgroup and the services they provide call 416-447-9686 or visit www.theadlibgroup.com