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May 15, 2006
VCEC Appoints Director of Sales and International Sales Manager
The Vancouver Convention & Exhibition Centre (VCEC) has added two key members to its growing sales team as the facility’s major expansion project continues to progress towards opening in 2008.
Gayle Morris has been appointed Director of Sales, where she will lead efforts to generate business for the expanded facility, recruit and manage the sales team, generate strategic partnerships, and manage revenue systems. With more than twenty years of sales and marketing experience, Morris joins the VCEC from ResortQuest International where she was the Western Regional Director of Sales and Marketing. Prior to that, she held senior sales positions in Whistler, San Francisco and Laguna Beach. Morris also owned and managed a sales and marketing business which assisted in the pre-opening of hotel properties and provided support to the group and incentive markets. She holds a BA from the University of British Columbia and a Diploma of Marketing from BCIT.
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With nearly ten years of sales experience, Alex Keane is the VCEC’s new International Sales Manager where he is responsible for business development and positioning the facility in international markets. Keane, who hails from the UK, was previously responsible for global marketing and travel trade sales for the All England Lawn Tennis Club, otherwise known as Wimbledon. He also has a background in tour and travel sales from organizations such as Virgin.com and Travelbag and holds a BA (with Honours) in Leisure and Tourism Management from the University of York in Yorkshire, England.
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“Both Gayle and Alex bring an ideal mix of skills and experience to the VCEC,” said Judi Helfrich, Vice President of Business Development. “Gayle’s depth of leadership experience and high-performing sales record will be crucial as she drives the team into expansion and beyond. And while the VCEC already has a solid global presence, Alex’s knowledge and expertise will further strengthen our position in the international congress, trade show and exhibition markets.”
About VCEC
The Vancouver Convention & Exhibition Centre is British Columbia’s flagship convention facility, hosting more than 350 events annually with approximately 600,000 delegate days and generating more than $210 million in economic benefits annually.
